MarketMeSuite: Turn Followers into Customers

MarketMeSuite is a new social media dashboard that allows businesses to manage their social media accounts. It also allows them to turn their followers into customers. MarketMeSuite has a few features including scheduled updates, multiple profiles, location targeting, Klout score, and ping.fm. You can post to Twitter, Facebook and LinkedIn all in one dashboard. What is even more neat about MarketMeSuite is that you can connect with people in your own city to build local connections. You can schedule your tweets on the computer or on your iPhone, Android powered phones and the Blackberry.

Fennell, CEO of MarketMeSuite included, “Social media is the cheapest way to promote your business, but it won’t be a beneficial strategy if you are not using the right tools. MarketMeSuite helps businesses use social media to improve engagement and actually have a return on their investments” (Mashable).

To get started users download the application to their desktop and add all their Twitter, Facebook and LinkedIn accounts. Then MarketMeSuite helps you start designing campaigns for your business. Statistics show that when one used MarketMeSuite the average user showed there was a 25% increase of traffic after using MarketMeSuite. That is pretty good for just using one little application!

Will you be checking out MarketMeSuite for your business?

Advertising of the Future Will Be Integrated in Order to Increase Usability

Roam the Facebook wilderness for a few minutes or head on over to The New York Times and you’ll quickly realize that advertising is the bane of our online existence.  Well, banner ads and scams from minor Nigerian royalty.  But, the problem, if you want to call it that, is that consumers have become immune to banner ads.  Businesses may pump money into the medium, but it’s not exactly a successful venture- these antiquated advertisements drive a paltry 16% brand recall and nearly zero message recall.  What’s this mean for your brand?  Even the most well-designed advertisement won’t result in soaring profits or brand visibility.  However, don’t despair yet- analysts suggest that advertising can be effective, but only if it is integrated.

Integrated advertising refers to the creation of a dialogue between the consumer and the brand.  Prior to the internet this conversation didn’t take place and was viewed as a ludicrous notion.  This is because brands would develop advertising campaigns for television, radio, and print media.  While the material could be related, the goal of the campaign was to drive consumer spending.  After all, customers did not have a legitimate voice for discussing the company and its product.  Of course this changed dramatically in the nineties when the internet stepped onto the scene.  In addition, the advent of social networking means that everyone, including that suburban soccer mom down the street to the thirteen old with access to a MacBook Air, has the opportunity to voice dissatisfaction with a brand.  Further complicating matters for companies is the fact that consumers heavily rely on the feedback from the peons, the very same peons that didn’t have a voice a generation ago.

Ultimately, integrated advertising can be done courtesy of social media and smart marketing campaigns.  That means that your company shouldn’t fire up Paint and buy a lot of ad space on Facebook.  Instead, think of something witty and slightly irreverent.  Then fire up your Twitter and start a conversation.

How do you use advertising to build your brand?